In general, IMAX has been struggling this summer. While that's certainly nothing to scoff at, it does come in below the $5.2 million in IMAX revenue that "Zootopia" generated over its opening weekend, despite the fact that the film opened well below "Dory" with $75.1 million. The one weak spot for "Dory" this weekend was its revenue from IMAX screens, which came in at an estimated $5 million.
If the reviews are strong (as they were for "Dory"), older audiences will show up in droves, as the best Pixar movies appeal to all age groups. The underwhelming performance of "The Good Dinosaur" at the box office was largely because of its unenthusiastic critical reception. The wide popularity of "Dory" this weekend proves again that, when it comes to Pixar, huge openings are contingent upon quality product. By comparison, 80% of the audience for "The Good Dinosaur" consisted of families. Families still made up the largest portion of the audience (65%), but adults (26%) and teens (9%) also turned out in droves. That film had trouble attracting moviegoers outside of family audiences, while "Dory" was a certified four-quadrant hit. The box office success of "Finding Dory" is a return to form for Pixar, which saw "The Good Dinosaur" become its first unprofitable film last November. Providing that none of the films on the July/August slate absolutely demolish expectations ( and at this point, it looks unlikely), "Dory" is virtually guaranteed to be the highest earner of the summer, and perhaps the year as well. However, given its nature as a sequel, it's more likely it will have a multiplier similar to "Monsters University," which would give it roughly a $445 million total. If "Finding Dory" holds in line with last summer's "Inside Out," it will end up with around $530 million. That distinction currently belongs to "Captain America: Civil War", which looks like it will wind up its domestic run with about $410 million.
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In fact, it has a good chance at being the highest-grossing movie of the summer by a decent margin.
Still, the attendance for "Dory" was not far behind the "Shrek" sequels, and the Pixar sequel will likely have sold more tickets than "Shrek the Third" by the end of its run.
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